'A business plan for Mr. Rentals\r'

'This is a business excogitation of the confederation called Mr. Rentals that started in 199, founded by Glen and Kerrianne Hickman and is establish in Perth Western Australia in a suburb called Balcatta. The business is rough undertake devisals and electronics and ho hold goods such(prenominal)(prenominal) as VCRs and TVs from their stores for a particular period of metre. (Mr. Rental, n.d.).The pricing techniques that the alliance should custom must depend on the subscribe to for the electronic whatsiss in the eye socket they atomic number 18 operating. Furthermore, they should as well flip over the gull and the model of the appliance they argon renting and depending on that they should set the wrong at which it should be rented.Moreover, they must similarly consider the price of that particular appliance at which it is being sold in the commercialize. This is because if they testament charge a higher price to the customers, firstly their trade would decline. Secondly, if the appliances would be addressable to the customers on high rates, they would prefer delivery some money and buying the appliance themselves.The prices of the comp all argon charging for its rentals vary from the purge of the products that they rear and also on the be of days or months for which the customer wants to pursue the appliance. Under the kitchen items, Mr. Rentals supports freezers, fridges and atomises. The freezers open are effectivey grown and medium chest freezers and upright freezers that toll $11, $9 and $ 13 per week. The fellowship offers medium, larger, trim large and bar fridges that cost $13, $15, $19 and $8 per week trance the microwave is on hand(predicate) at $ 6 per week.Under the skulk items comes audio, videodisk and VCRs, endorse consoles, set lift boxes, TVs and TV stands. The prices of these items vary from theatre field of operation system for $14 and stereos for $10 while DVD calculateers for $3, DVD recorder for $11, DVD and VCRs combo for $6 and VCRs for $2 per week.Under game consoles the play station 2 is for $7, PS3 for $23 and Xbox 360 for $16.  106cm LCD TVs for $30, 106cm Plasma TV for $35, 51cm level(p) screen TV for $5, 66cm LCD TV for $20, 68cm flat screen TV for $20 and 81cm LCD TV for $23, TV units for $5 and set top boxes for $6. Under washing items are dyers and washers. Dryers are purchasable at $8 and washing machines from $10 to $16.Under the social occasion items come computers, entropy projectors, printers and desks. The computers are available at the prices ranging from $23 to $33, information projectors are for $150 and printers for $6 and desks for $5.To promote its business, Mr. Rentals should use an advertising and promotional strategy and it would be best if the company advertisers in magazines that are related to females or whose tar gain food market are the household women. Furthermore, they cigaret also advertise in the magazines that are famous amon gst the bachelors. This could bring attention of the prospective customers and they would get to know more about the offerings of the company.Besides that, Mr. Rentals do-nothing also develop promotional literature such as flyers, catalogues, leaflets, free samples, ad newspaper, etc. Other than this, Mr. Rentals hindquarters use search engine tools to drive buyings to their website, EZ-Mail list, EZ-Affiliate tools, EZ-Hit counter tools, etc. The best time to do these promotional activities is when the motive of the items is the most. For instance, in that respect is a higher demand for the backwash items in the summers because children go out to play in summers and dirty their clothes and analogous is with the elders.The demand of the game consoles, lounge items such as TVs, VCRs and audio systems is most during the vacations. The demand for the kitchen items such as fridge and freezers is also higher in the summers on that pointfore they should be promoted in the summers more than in winters or in any other season.Doing the mill analysis would give a pull ahead view of the strength, weakness, opportunities, and threats of the company. Mr. Rentals promises free delivery within 24 hours that saves time of the customers and the company also has the offers online facility to place orders after which the company delivers, installs as well as demonstrates the appliance without any charges. Mr. Rentals also offers free operate for the customers if they might defend any sound off or they might want any repairs or replacement of the appliance to be done. Moreover, the company offers flexible agreement cost that can serve the customers well on with easy payments with several elections such as direct debit, centre pay or credit card facilities. Mr. Rentals has the latest appliances available and they give the facility of up commencement exercise to its customer with great package deals. These are all the strengths of the company and th e company can benefit from it by maintaining this and also by adding some more facilities for the company.Weaknesses for the company can be types of deals it provides. If the company does not offer a wide range of deals or they do not have the brands available that suit the customers the most, their market would decline.Therefore, sue to the aspiration existing in the market, they must arrest that they keep all the latest appliances in their stores. Opportunities for the company would be the deals that it offers. It must offer more and more interesting deals to drag the customers. However, a threat for Mr. Rentals would be the diminish prices in the home appliances. If the electronic appliances manufacture by the companies are of lower prices, the demand for renting appliances would greatly reduce as people would prefer to buy the electronics instead.The results of the market research produced from the primary and secondary resources channelise that Mr. Rentals is quite popular amongst the customers. The primary data utilise is the company’s data that was available in the company and its website. Moreover, market research done through the surveys and questionnaires used tells about the likeliness of the customers for the electronic appliances and the deals offered by the company.The list of the products that the company is willing to lot is mentioned above in the paper. They basically deal with four categories of electronic appliance i.e. the kitchen, lounge, agency and laundry items. The target needs of the company are realistic, achievable and sufficient to authorize a profit.To attract the target market, Mr. Rentals have a very good option of making allowance for seasonal factors such as in summers or during the holidays when there is a higher demand of laundry items in the summers and lounge items during the vacations. During such seasonal periods, the business can work to full operation.ReferencesMr. Rental. (n.d.).  Wanna read a bit a bout Mr. Rental’s History? October 27, 2008. Retrieved from: http://www.mrrental.com.au/home/index.php?id=32\r\n'