Consumer Purchase Decision Essay

there are many reasons that a consumer chooses a certain harvest-feast. It may be that it is environmentally friendly, a great design or it might be as simple as the price of the product. As a traffic organization we must be able to conduct our research and line what is most important to our target groceryplace. The consumer buying stopping point offset is a systematic way of looking at how a consumer makes the decision to get a product (any product) in a product category. In our eatery we ordain determine what products they want and develop a successful schema on how to market our products and usefulnesss.As a customer in our restaurant we will befool many choices available to them at a junior-grade cost. There are five flavors in the consumer barter for decision that Ill explain. Step one is need recognition which simply content that we identify what the potential customers need in our market. What kind of foods do they uniform and what kind of experience do th ey want when they go to a restaurant? Step two is searching for the product that the customer wants. We will have many avenues, such as print ads and our website, in which to market our product and inform the public of our food and receiptss. The third step is product military rating where the consumer gathers information on our products and services. We will have the best(p) menu and service in our market to gain a larger market manage in our area. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We will have the best menu, greatest service and the most updated restaurant within a century mile radius. The fifth step is the post purchase and evaluation step where the consumer will decide whether our food andservice is worth a slide by visit. We will make a great impression on our customers by dint of our delicious menu and excellent dining experience.A consumers buyer behaviour is influenced by four major factors 1) Cultural, 2) Social, 3) Personal and 4) mental. Cultural factors take on a consumers culture, subculture and social class. These factors are ofteninherent in our values and decision processes. Our target customers are mostly young families and dishonor to upper middle class. Social factors include groups (reference groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly. Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self concept. These may explain why our preferences often change as our situation changes. Psychological factors affecting our purchase decision include motivation (Maslows hierarchy of needs), perception, learning, beliefs and attitudes. Other people often influence a consumers purchase decision. Word of mouth can be one of our biggest allies or our greatest threat in the merchandising of our restaurant. We will make convinced(predicate) that every customer will enjoy their experience from the moment that they passing game through our doors. They will be greeted when they enter and when they exit and our servers will be courteous and knowledgeable. We need to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at these people. Understanding these behaviours as they resuscitate to our restaurant will help us gain a competitory advantage against all competitors in our area.Market segment is defined as the process of defining and subdividing a large homogenous market into understandably identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. We have effectively indentified our ma rket segment as having fewer than ten thousand potential customers in our area with an additional five thousand from outside our area such as truck drivers and customers passing through. Our town has consistently been moving to a younger crowd (Generation X) so our fresh sweet look and our website should charm to this younger generation. This market also values environmentally friendly products so we will utilize environmentally safe products in our restaurant. The majority of our market are family oriented so our family style menu and restaurant will be very appealing to our customers. We understand that thecustomer has a process that they use to determine where they want to eat. With our excellent customer service, great new menu and low prices we will gain their loyalty and get them bottom through our doors. Our customers are always number one and our customer service will be second to none. There are many options to dine in our area but we will set ourselves apart from the c ompetition.