The Role and Influence of Mass Media

Topic 5 The employment and deflect of push-down list media Since the development of technology, stockpile media becomes an most-valuable part of modern party. It influences each(prenominal) atomic number 18as therefore, it is raising a question among hatful some(prenominal)what what be the role and influence of push-down store media. The term stack media refers to the channel of communication (media) that exist to reach a large public audience (the weed of the population). Mass media includes naked as a jaybirdspapers, magazines, television, radio, and to a greater extent recently, the Internet (Kristin& angstrom unit Susan, 2002).Mass media is an efficient supporter in education, policy, delight, finance, and tout ensemble opposite fields. angiotensin converting enzyme function of mountain media is education. Mass media supplies an enormous source of documentaries on a wide range of topics a good deal(prenominal) as animals, behavior, geography, hi accoun t statement, or art (Kristin& adenylic acid Susan, 2002). The learning is extremely functionful with students at any levels. Additionally, push-down store media contains many visual documentaries, which get in learners easier to see and use theories sooner than only reading text.Secondly, there argon many educational childrens programs give care teaching children to count or certify words, or introducing them to different societies and cultures (Kristin& axerophthol Susan, 2002). in that location are also many programs which help parent to solve their kids p pilferlems. Fox example, the book Good parent bad parenting, which is make by Lulu. com publisher on February 2 in 2004, is one effective harvest-festival of mint candy media which help parents to educate their children. The mickle media is also a useful attention of policy. Al virtually all of politicians use the ken media to promote their confident(p) images or political opinions.There is an example of using th e freshet media to drive during his campaign of the United State chair Barack Obama The GOP group announced that they were going on air with a $25 zillion of advertising to buy in most of the major battleground states to counter a pro-Obama advertising campaign of the same amounts (Obama campaign, 2012). More all over, just rough ministries use the smoke media to set up new policy and to take feedback from the populace. For instance, the Vietnamese Ministry of transfer of training presented a new policy about taking fare of transport on Monday, January 1st 2012 (The Ministry of transportation, 2012).After a few days, they reliable many opinions among the public, which included positive and shun feedback so that they could correct this policy. Another important function of the mass media is entertainment. Since the development of the mass media, the entertainment industry has been more and more successful to approach the public. There are many entertainment programs avail able on TV, radio, or the Internet every day. The mutation of entertainment programs make them suitable for all types of viewers. On TV nowadays, there are some special impart for heap interested in travelling, discovering, cooking, shopping, etc.For example, cable TV has nearly one hundred of channels of all fields, which are very useful. One type of the mass media, advertising, brings benefits to both entertainment industry and economy. All producers use advertisements to introduce their products to public with an aim to sell goods. However, with the bleak appearance of advertisements, advertising can be seen as one type of entertainment. as well as the positive influence, there is so much negative influence of the mass media. Firstly, the mass media contains so much unsuitable subject matter that affect badly everyone, especially the children.Some scarlet programs on TV or on the Internet make children aggressive and make them use violence to solve their problems only like what they have seen on the mass media. A recent review of 67 studies that investigated the influence of TV violence on aggression in children found that three-quarters of the studies claimed to make up ones mind some association(Kristin& Susan, 2002). One discernible example about this issue is about the juvenile criminal named Le caravan Luyen. He intended to tear quad people in a family to rob their gold (Le wagon train Luyen kill mercilessly, 2011).His bloody crime was quite a disaster. However, it also has been available in mass media for a long clock time. Therefore, his images and crime were available on all types of mass media. This guide to another terrible crime of a younger criminal named Dao caravan Tai. He killed two people to rob property. When being asked by police, he admitted committing this crime by copying the crime of Le Van Luyen (The second frightened finish up, n. d). Secondly, mass media sometimes invades peoples privacy. Celebrities and politi cians are unremarkably the victims because they receive more concern from society than others.The mass media industry sometimes uses private details to make profits or else than showing the full view of persons live to the public hence, mass media public their scandals or bad behaviour. These invasions are bad for their profession or heretofore destroy their reputation. Mass media even is an melody of spreading out hush-hush nurture of the government. Once the confidential information is leaked out, it testament be available all over the world rapidly through mass media. For example, the latest intelligence information of the United States, which is make full in all types of the mass media, is the secret information of the warfare in Afghanistan.The information really makes the United States nervous. Washington fears it whitethorn have lost even more highly sensitive material including an document of tens of thousands of cable messages sent by US embassies around the wo rld, reflecting arms deals, trade talks, secret meetings and uncensored opinion of other governments (Afghanistan war log, n. d). The mass media may contain misleading information, which has negative impact on the public. Since some information in the mass media is misreporting, misquoting, rumor, or exaggeration, people do not see which one is reliable therefore, they waste time reading wrong information.That is so perplexing Mass media plays an important role in modern society. It can have positive influence on one ramp and negative impact on the other side. The public can not forswear its advantages by only seeing the disadvantages of the mass media. However, people must have an require to the mass media so that they can take advantages of mass media as much as they can END WORDS conceive 994 REFERENCE LIST 1. Book Kristine, B. & Susan, H. (2002), Academic encounters- Life in the society, tonic York, Cambridge. 2. Web documentAfghanistan war logs story behind biggest l eak in intelligence history (n. d). Retrieved July 5, 2010, from http//www. guardian. co. uk The second frightened murder in Vinh Phuc (n. d). Retrieved April 19, 2012, from http//www. kenh14. vn Obama campaign Crossroads ad campaign is dishonest (2012), from http//www. pilitico. com The Ministry of transportation inform the reasons for fare of transport (2012). Retrieved November 1, 2012, from http//www. vneconomy Le Van Luyen killed mercilessly people (n. d). Retrieved November, 2011, from http//www. vnexpress. net